News

Oct 16, 2023

Target makes store change just in time for summer and customers will love more of a familiar favorite

TARGET has expanded a fan-favorite, private-label women's swimwear line for

TARGET has expanded a fan-favorite, private-label women's swimwear line for summer.

The retail giant brought new swimwear offerings to the budget-friendly fashion line this year.

Target reported an expansion of the Wild Fable swimwear line this year.

Wild Fable is one of Target's proprietary brand lines.

The fashion line focuses on low-priced clothes and accessories for female teens shopping in the juniors department.

The line typically features clothes with modern silhouettes, seasonal prints, and stacks of graphic T-shirts.

The line heavily focuses on accessories, including bags, sunglasses, and jewelry.

During Target's first quarter of 2023, the company expanded the line to include more Wild Fable swimwear for teen buyers.

Target has not immediately responded to a request for comment.

Target leans heavily into offering a wide array of products to consumers.

The retailer said in its first quarter sales reviews that the expansion of brands led to more in-store multi-functional shopping.

"Guests shopped across our multi-category portfolio, with strength in beauty, food & beverage, and essentials," the company said in its quarterly review.

Target reported large shifts in consumer spending over the first quarter of the year.

The retailer said that customer spending changed drastically in the first quarter of the new year.

Target's chief growth officer, Christina Hennington, said in the company's investor call that customers are procrastinating more in their purchases.

The company noted that apparel was one a common last-minute purchase.

"Guests are shifting to shop more just in time in these categories, as they wait until the last moments before key events to invest in new decor or wardrobe refreshes," Hennington said.

The brand's CEO, Brian Cornell, noted that multiple Target stores have closed after the company reported an increase in violent thefts.

"The unfortunate fact is violent incidents are increasing at our stores and across the entire retail industry," Cornell said in a May earnings call.

"We will continue to do everything in our power to keep our stores open."

Target stores continue to face a violent backlash after a popular collection agitated activists - the company grabbed headlines for pulling other swimwear alternatives in May.

Trans and gender non-conforming shoppers will see fewer swimwear options in stores.

Target stores removed parts of its Pride Month collection after the store reported intense backlash and threats from conservative activists.

The brand removed "tuck-friendly" swimwear options for trans women after the company reported violent threats to employees from anti-trans activists.

"Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior," the company said in a statement.

The company has merchandised Pride collections for over a decade.

The U.S. Sun reports on multiple store changes - and a Target competitor made a significant store change for online shoppers.

Also, a famous retailer is closing, and you can see some of its liquidation deals.