News

Oct 12, 2023

Circle K Adds Wine to Private Label Portfolio

Convenience chain Circle K is entering the wine category with an array of

Convenience chain Circle K is entering the wine category with an array of private label options ranging in price and flavor.

Available now at more than 3,000 stores in 27 states across the U.S., Sunshine Bliss wines were crafted to "perfectly capture the essence of the California vineyards" where the brand's grapes are grown. All of the Sunshine Bliss wines are priced under $8, and have earned praise from Tastings.com and Wine Enthusiast.

The seven new varieties in the Sunshine Bliss line are described by Circle K as follows:

Sunshine Bliss is available now in select stores nationwide in the following states: Alabama, Arizona, Arkansas, California, Colorado, Florida, Georgia, Illinois, Indiana, Louisiana, Maine, Michigan, Missouri, Montana, Nevada, New Mexico, North Carolina, Ohio, Oregon, South Carolina, South Dakota, Texas, Vermont, Virginia, Washington and West Virginia.

In addition to Sunshine Bliss, Circle K is rolling out an additional lineup of six Fine Wines that offer premium blends and choice varieties. Priced between $10-25, The Fine Wines collection is currently available in more than 900 stores across 17 states and will expand more broadly this year, according to the retailer.

The six new varieties in the Fine Wines collection are described by Circle K as follows:

"Our wines are curated specifically for customers seeking both quality and convenience," said Sophie Provencher, senior vice president of Global Merchandising at Circle K. "By expanding into this category, we are diversifying our adult beverage offering with an exclusive, exceptional wine experience for our Circle K customers at a great price point for everyday occasions."