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Jul 21, 2023

Revitalizing Surge: Energy Drinks Market Expected to Soar to US$ 125,001.16 Million by 2032, Unleashing Immense Growth Potential

The global energy drink market is anticipated to reach a value of US$ 69.8 Bn in

The global energy drink market is anticipated to reach a value of US$ 69.8 Bn in 2022, with sales growing at a healthy CAGR of 6.0% over the forecast period of 2022 to 2032. The market is estimated to reach US$ 125,001.16 Million by 2032. Increasing popularity of energy drinks coupled with a wide variety of products offered in the market and growing consumer base are factors that will presumably boost the market over the forecast period.

Energy drinks are a subset of the non-alcoholic beverage market, which also includes bottled water, fruit and vegetable juices, carbonated drinks, sports drinks, caffeinated beverages, ready-to-drink tea and coffee, non-carbonated packaged drinks, and a variety of other functional beverages. Though the components in energy drinks differ per product, the key constituents in these energy drinks are sugar and caffeine. Sugar is an energy source, whereas caffeine is a stimulant that improves alertness and energy.

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The market for energy drinks is being pushed by a huge consumer base of all ages and a growing emphasis on health and fitness. Natural energy drinks, which are extracted and sold directly to consumers, are gaining popularity among fitness enthusiasts, whereas sports energy drinks are popular among e-sports players and gamers. The energy drinks business is primarily driven by "demand for more" – customers are ready to try new things and want to have a multi-sensory drinking experience.

Key Takeaways:

Competitive Landscape

Monster Beverage Corp., Kraft Foods Inc., the Gatorade Company, Inc., PepsiCo Inc., Coca-Cola Co., Red Bull GmbH, Nestlé S.A., Carlsberg A/S, NEALKO ORAVAN, spol s.r.o, Kabisa B.V., Suntory Holdings Ltd., Asia Brewery Incorporated, Otsuka Pharmaceutical Co., Dali foods group, LT Group Inc, Shenzhen Eastroc Beverage Co Ltd, and others are some of the key manufacturers of energy drinks that are profiled in the full version of the report.

Key players in the global energy drinks market are employing strategic merger and acquisition tactics to expand their market presence. They are also investing in joint ventures to enter or reinforce their position in emerging markets.

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More Insights into the Energy Drinks Market Report

In its latest report, FMI offers an unbiased analysis of the global energy drinks market, providing historical data from 2017 to 2021 and forecast statistics for the period 2022-to 2032. To understand the global market potential, growth, and scope, the market is segmented based on product type (caffeinated beverage, de-caffeinated beverage), format (shots, powder, ready-to-drink), flavor (unflavored, flavored (citrus, berries, mocha, pomegranate, apple, mint, cola, watermelon, chocolate, blends (mix), others), categories (natural energy drinks, sports drinks, non-alcoholic beverages, functional beverages, non-carbonated packaged drinks), nature (organic, conventional), distribution channel (B2B, B2C (store-based retailing, hypermarkets/ supermarkets, convenience store, mom and pop stores, discount stores, specialty stores, independent small groceries, online retail) and region.

Energy Drinks Market Regional Analysis

According to the latest reports by FMI, the U.S. and Western Europe will continue to lead the market growth. Rising popularity of energy drinks as a substitute for alcohol is responsible for this market growth. Europe is predicted to dominate the market for much of the forecast period owing to rising health concerns over lifestyle diseases like obesity. Concerns over obesity has led to a shift in consumer preference; resulting in market domination of calorie-free, zero sugar natural energy drinks or non-alcoholic diet drinks in this region

The Asia Pacific is expected to emerge as a lucrative market for energy drinks. Sports, performance and energy drinks are manufactured in this region with the help of herbal ingredients, minerals, vitamins, amino acids or raw fruits and vegetables. The health benefits associated with functional beverages is driving the consumer growth in this region.

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The global energy drinks market is segmented in detail to cover every aspect of the market and present complete market intelligence to readers

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Energy Drinks Market Segmentation Analysis

Based on product type, caffeinated energy drinks are gaining traction among gym enthusiasts. By category, health and fitness trends are spurring the market growth for the natural energy drinks and healthy non-alcoholic beverages segments. Non-carbonated packaged drinks are popular among sports spectators which drives market growth for this particular segment.

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About FMI

Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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