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P&G’s VÖOST Vitamin Brand Launches Gummies Range

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May 26, 2023

P&G’s VÖOST Vitamin Brand Launches Gummies Range

VÖOST, the vitamin brand owned by P&G, is expanding its offering with the launch

VÖOST, the vitamin brand owned by P&G, is expanding its offering with the launch of new Gummies range that is expected to appeal to millennial consumers.

Initially rolling out online and in stores in the US, VÖOST Gummies aim to offer a "simple and convenient way to elevate and customize consumers’ everyday vitamin routines".

The Gummies deliver on four of the most popular benefits in the vitamins, minerals and supplements category, including Men's and Women's Multivitamins, Immunity and B12. They are fruit-flavoured without a sugar coating.

"We are excited to launch our delicious new VÖOST Gummies lineup, which was expertly designed to meet Millennials’ unique needs. We know our consumers lead active, on-the-go lifestyles and want vitamins designed to keep up with them," said Paul Gama, P&G Global President of Personal Healthcare.

"VÖOST Gummies do just that – our nutrient-dense formulas are crafted with incredible flavors to help Millennials get vitamin boosts when they need them most."

VÖOST Gummies come in 90-count bottles.